https://www.youtube.com/watch?v=-vQTrpN978c&t=26s
Marketing to the Million Plus
Chinese Consumer in Australia
Australia is home to more than 1.2 million people with Chinese ancestry, of those, two in five (41%) were born in Australia.
Some Fun Facts
About the Chinese Audience
1,200,000
people with Chinese ancestry living in Australia
526,040
Australian residents are born in China
1,300,000
Chinese excluding children, visited Australia last year
Content Streaming
The Hottest Video Streaming Platforms for Chinese Audience in Australia
iQIYI.com is the video content platform by Baidu. One of China’s top streaming platforms with over 223 premium shows. iQIYI listed on NASDAQ on March 29, 2018, with the ticker symbol of “IQ”.
YOUKU.com
One of the Largest Mobile Applications with legal content available from online streaming partners, movie studios and TV Networks. Youku.com is the video content platform of the Alibaba group.
Chinese Social Media
The Most Popular Social Media Sites in China.
The Giant of Chinese Social Media.
WeChat is an all-in-one messaging app with 1 million monthly activate users, which also provides games, online shopping, and financial services (in China). WeChat also incorporates ‘Moments’, a similar program to Facebook.
Chinese Twitter
Weibo, is a micro-blogging platform. Posts are public and limited characters. With 850,000 monthly activate users. It is the most popular micro-blogging site in China. With Weibo, users can upload videos, images, and gifs.